Whyte & Mackay/Mailing List/Radio Whisky

Whyte & Mackay
Apparently someone at Whyte & Mackay reads The Scotch Blog.

Back on September 12, 2005 in "Pssst...Wanna Buy Glent Grant" I said that W&M had made the right decision to pull out of the £75 million deal to buy Glent Grant.

I think Whyte made the right choice by passing on Glen Grant. In my humble opinion, they'd be better off using the money to grab an A-list single malt or continuing to market their existing line.

Here's the story from Justdrinks.com

UK: Whyte & Mackay in major marketing push
16 Nov 2005
Source: just-drinks.com
 
UK spirits group Whyte & Mackay is set to invest GBP100m (US$172.5m) behind a global relaunch of its key brands.

The company has also appointed a new global marketing director to lead the promotional push for a stable including Whyte & Mackay Scotch whisky and Vladivar vodka.

Richard Hayes, formerly European marketing director for Allied Domecq, has joined Whyte & Mackay and has “a proven track record in building brands outside of the UK and in growing equity in mainstream UK brands”, the company said.

“This is a significant senior appointment for us and I am delighted that we have secured someone of Richard’s calibre and reputation,” said Whyte & Mackay group managing director Bob Brannan. “It is an exciting time for our brands as we re-launch around the world.”

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Mailing List
Don't forget to email me and ask to be added to the Mailing List. Mailing List members get occasional emails about special things - such as advance notice of "Free Stuff."

Maybe even a few things that don't make it to The Scotch Blog.

I will never sell or give your address to anyone.
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Radio Whisky
A few weeks ago my story Resource Round-up had a mention of Radio Whisky:

The world's first whisky-related podcast comes to us from the great northwest. Washingtonian Tony Dirksen offers up whisky appreciation in short, easily digestible, 3-4 minute segments. I subscribe to the show via iTunes, and enjoy each new episode.

Tony started reading The Scotch Blog, and subsequently bought my book - his latest episode focuses on my book. Tony says:

Kevin Erskine's "Instant Expert's Guide to Single Malt Scotch" is the best introduction to our favorite subject that I've ever seen.

You can download and listen to the episode here. Better yet, subscribe to the podcast via iTunes.