Campari gets into whisky

This from BBC News

Italy's Campari seals whisky deal                                                                        

Campari is keen to enter the whisky market

Italian drinks firm Campari has acquired three Scottish whisky brands from France's Pernod Ricard in a deal worth 130m euros ($154m; £89m).

Campari said it was buying Glen Grant, the world's second-biggest single malt whisky brand, as well as Old Smuggler and Braemar whiskies.

The deal sees the end of a series of assets sales at Pernod Ricard following its takeover of UK rival Allied Domecq.

Campari said the acquisition still needed European Commission approval.

Under the deal, it will take control of the whisky distillery in Morayshire, Scotland, where Glen Grant is produced.

"We are proud to have concluded another important deal that not only enables us to strengthen our position in the spirits segment further, but also to mark our entrance into the key Scotch whisky segment," said Campari chief executive Enzo Visone.

Pernod said it would keep control of its Glenlivet and Aberlour single malt whisky brands.

Comments

[Felix]

Glen Grant is the world's second-largest single malt brand??? Colour me astonished. Is there a list of the biggest single malts (by sales) anywhere?