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January 09, 2006

Fighting Poverty with whisky

I give a lot of crap to companies who push expensive whisky to people who will buy it simply because it's expensive - but here is one (hopefully) expensive whisky with which I have no problem:

From Whisky Magazine:

Live Aid 20th Anniversary Whisky
Could this be the most expensive whisky of 2006?

Live_aid_whisky_1 Rare whisky is normally associated with luxury and affluence ­ but two special decanters containing the very best Speyside malts are set to raise hundreds of pounds for Make Poverty History.

The whisky has been created to mark the 20th anniversary of Live Aid and all the whisky is at least 20 years old. Malt whisky was collected from a range of distilleries in the region by a team from Norfolk-based Whisky Magazine during a charity walk to raise awareness of the Make Poverty History campaign.

And it was then mixed together by top master blender Richard Paterson of Whyte & Mackay to create a balanced and unique vatted malt. There was only enough whisky for two bottles.

The two decanters were designed by Glencairn Glass, with each bearing the Live Aid logo and each numbered.

Now the decanters are to be auctioned for Make Poverty History, and Editor Dominic Roskrow says that he hopes to attract bidders to make this one of the most valuable whiskies ever made.

We're not expecting to break any world records because the most expensive whisky ever sold went for nearly £30,000. But it would be nice to think that we could attract the best bid of 2006.

It's a very special whisky and will make a wonderful purchase for the serious collector. The sponsored walk raised about £5,000 for Action Aid and it would be wonderful to double that with these decanters.

One decanter will be auctioned at Whisky Magazine's whisky show in New York in April. Whisky Magazine is now accepting bids for the other decanter.

Cheers to Dominic and the team at Paragraph Publishing!

I think we should call up the guy who bought the Dalmore 62 for $55,000 and guilt him into paying the same amount for this bottle.

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