The Future of JMR...

Dear Kevin:

As Brand Manager for Jon, Mark and Robbo's Easy Drinking Whisky Company in the US, I've been following your entries on Robbo's whereabouts and the future of The Easy Drinking Whisky Company with interest.

As my colleagues Jon and Mark noted in their press release, we are all sad to see Robbo move on.  He was a driving force behind the brand as well as a true mate.  Nevertheless, from this side of the pond, I'd like to ease any potential speculation about what's happening with the brand sans Robbo.  Since JMR's US launch last June 2005, The Easy Drinking Whisky Company continues to enjoy growing success among core whisky consumers and perhaps more importantly, attracting new, vibrant users to the category through our great taste profiles of Smooth Sweeter, Rich Spicy and Smoky Peaty. 

The Edrington Group and Rémy Cointreau USA  as JMR's exclusive US importer, will continue to drive and support The Easy Drinking Whisky Company just as we do with our dynamic sister brands like The Macallan, Highland Park and The Famous Grouse.  On that note, Mark and I just got together to plan our next wave of attacks, bringing More Malt to the Masses across the USA!

So, to answer your question, what does this mean for the brand?  Only one thing -  more consumers, more markets and triple-digit growth this year!  And as you said, we too think you should pick up a few bottles of our hooch as well!  There's only more to come....

Cheers and thanks!

Steve Cruty
Brand Manager - The Easy Drinking Whisky Company Ltd.
Rémy Cointreau USA
New York

Comments

[Mike]

When do we get the Fresh, Fruity one?

[Kevin Erskine]

I know that they consciously held off from bringing a new expression into the US - giving time for the first 3 to take off a bit.

I was going to pick up a bottle at Duty Free, but the exchange rate made it hard to justify.

I would guess that as a move to reinforce that JMR is here to stay, Remy might push to have the Fresh Fruity one brought in.

For those of you who don't know it - The Fresh Fruity One is a vatted grain whisky. No malts in it.