A Man's Drink
I do blather on and on about getting more women involved in drinking whisky.
But a new Irish whiskey product from William Grant & Sons is positioning itself squarely as a man's drink...and I've got no problem with it. I haven't tasted it yet. Haven't even seen a bottle yet. But the ad campaign is hysterical.
Just as Hardee's (an American fast food chain) has unabashedly embraced the masculine by using attractive women (including one particularly titillating commercial showing Paris Hilton washing a car and eating a burger), The Knot, has targeted men - not with sex - but by selling a beverage that a "real man" will drink; along with some truly original commercials to support the position.
Featuring "Mickey" the product's crotchety Irish spokesman who reprimands you to drink responsibly and "not like some blithering idiot".
One commercial offers "A Proper Toast":
"Here's to you. Unless you you are some kind of giggling idiot, who likes to 'high five', drink light beer and talk rubbish."
While you are not likely to see these commercials on TV anytime soon, you CAN see them on YouTube as well as on the product's website Shot of the Knot. Here's my favorite:
The Knot will be test launched in February, in Boston, Wisconsin, Upstate New York and New Jersey; on-premise only (that means at bars & restaurants) due to limited supplies.
When it is available at off-premise (that's retail) the price will be $24.99 for a 750 ml.
50% abv
www.shotoftheknot.com
More info as I get it.
LOL. That was funny. Now I'm eager to try the product.
Posted by: Redleg | January 22, 2007 at 01:16 PM
I work for a distributor in Wisco and kicked off the product last Friday. Great Product backed by a Great Company. I have had great success selling into my accounts. If you see this product it is one to definitly try.
Posted by: dan | February 22, 2007 at 03:25 PM
I just had The Knot last night. It is one of the best whiskies I've ever had.
Posted by: Don | February 25, 2007 at 10:29 AM
I had The Knot at a local bar{1951 West)in Green Bay WI. I am now losing sleep trying to find a bottle of my own. Please start selling it locally. Thank you, Dave Schaetz
Posted by: David P Schaetz | March 09, 2007 at 06:52 PM
The Knot has a really great flavor. I've had it at a local Sushi Bar in Green Bay, WI twice now and can't wait for it to be available on the retail market. Thanks. Bill Kaczmarek
Posted by: Bill Kaczmarek | March 16, 2007 at 11:06 PM
Any word yet on the retail release date?
Posted by: Dan Ford | June 06, 2007 at 12:42 AM
The guys at William Grant & Sons tell me that
Kev,
Its in retail in Wisconsin, NJ, Mass, and upstate NY - if they tell us where they live, we will tell them their nearest store.
Posted by: Kevin Erskine | June 06, 2007 at 11:38 PM
I live in somerset county NJ. thanks a lot.
Posted by: Dan Ford | June 12, 2007 at 03:01 PM
Where, in upsate NY can you buy the "the Knot" Retail. I am visiting Albany soon and want to get a bottle.
Posted by: Mark Fitzgerald | December 17, 2007 at 08:00 PM
Just bought a bottle at Canal's in Hamilton , NJ.Not bad at all.
Posted by: T. Truxton Hare | March 14, 2008 at 09:12 PM
This my new favorite whiskey - it's all over southern MA right now and it's awesome.
- Girl Whiskey Lover
Posted by: Lisa | March 17, 2008 at 10:40 AM
I found it in Wisconsin, but live in Minnesota. It's well worth the drive.
Posted by: Whiskey man | March 22, 2008 at 12:34 AM
There is no where on the bottle that says the knot is actually whisky
Posted by: AJ | March 27, 2008 at 11:22 AM