Made in America
A couple of Fridays ago, I received an email from Eric Felten (who writes the How's Your Drink? column for the Wall Street Journal). Eric was in the midst of writing a story* and wanted to ask my opinion on the small number of American single malt whiskies currently on - or waiting to hit - the market.
Kevin, I'm working up a column on American single malts, and thought I'd touch base with you to see what your impression of them is -- if you've tried any of them.
What do you think of the concept -- that is, does it make any sense to make Scotch-style whisky in the US when the Scots seem to be doing it pretty well already?
Is it possible to devise a malt whisky that has an American identity?
An interesting question, to which I answered:
Eric,
I have not tried any of them (aside from Anchor's Old Potrero single malt rye).
In concept - Why not?
The problem is that most Americans don't understand that "Scotch" IS whiskey or that (or how) single malts differ from blends. So will they understand that "Wasmund's" is a single malt - like Glenlivet, Glenfiddich, but not a "Scotch" and not a Bourbon?
American single malts will have the unenviable task of differentiating themselves from Bourbon; Blends; Scotch; Irish Whiskey; Canadian Whisky; etc.
If the boutique American single malts are charging based on their cost (or aspirational pricing) as opposed to what the market will bear - they will have a really tough time.
For better or worse the whisky with an American identity is Bourbon.




