The 2007 Drammies: Categories & Call for Nominations
The emails are in and you've made your choices.
Rules for submitting nominations
- You are allowed to offer multiple nominees for each category, but you must rate them from highest to lowest.
- When submitting nominees, you must also supply a reason for the nomination. We reserve the right to reprint these nomination reasons.
- PLEASE NOTE That we'll also be taking nominations in all of the categories for NON-SCOTCH whiskies. That's right, The Drammies are "World Whisky".
- Please include your name and country where you live in the email. Anonymous submissions will be disregarded.
- Work in the industry? You are invited to submit nominations as well. PLEASE don't just submit your company's products.
- Submissions from PR firms will generally be ignored.
- We'll extend the nomination period through January 1. Shortly after that the nominees for each category will be announced and the voting will begin.
The New Categories
I asked YOU to tell me if we should keep these categories and you were torn:
- Innovator of the Year
- Most over-rated Whisky
- Most under-rated Whisky
In the end Innovator of the year is tied closely to Most Innovative New Product - so, I decided to drop it.
Most over-rated Whisky ends up be a subjective hate-fest, and we all know who will be the perrenial candidates, BUT it's fun to point out the bad as well as the good, so we've decided to morph it to Worst marketing campaign.
Most Under-rated Whisky on the other hand is a real interesting category - So we decided to keep it.
Best Distillery Tour is out. Unfortunately many of you just haven't had a chance to visit that many distilleries, or not enough to offer up nominees. Instead, I'll continue reporting on the various distillery tours in my stories... And invite you to submit stories about your experiences at distilleries.
Also some people don't understand the concept of "These categories
are staying". Best Packaging is a category that is staying. Marketing
Counts. It always has and it always will. But it's been expanded to cover all marketing practices.
Without further ado, here are the categories:
Best Packaging/ Marketing Campaign
Marketing counts. This
packaging is sure to make someone pick it up. Ad, viral video,
commercial, packaging, publicity stunt. Whatever it was it was the best.
Bang for the Buck
You simply can't beat this whisky at this price. You'd probably buy it if it cost more, but for now you'll just load up on it.
Distiller/Blender/Independent Bottler of the Year
Over
all this distiller/blender did the best job this year. New Products,
moving the industry forward, whatever criteria you choose, these guys
are in the forefront.
Most Innovative New Product
Was there anything NEW this year that just put everyone else to shame? Someone who moved the bar, tried something different.
Best New Product (whisky)
The
category says it all. This product was introduced (or reached your
market) in 2007. And it was simply the best new thing out there.
Best New Product (Non-whisky i.e., book, resource, web site, etc)
You couldn't drink it, but you could read it, view it, use it. This product was introduced (or reached your
market) in 2007. And it was simply the best new thing out there.
Most under-rated-whisky
This one doesn't get any respect. People don't know about it OR it's just a lot better than people give it credit for.
Worst Marketing Campaign
Ad, viral video, commercial, packaging, publicity stunt. Whatever it was it was the worst.
Let the nominations begin!
Email your nominations for each category...
Comments