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« Road to the Drammies: Sam's Picks | Main | Road to the Drammies: Kevin's Picks »

February 15, 2008

Road to the Drammies: Serge's Picks

The Third in our series of "Guest Picks" for the Drammies, Serge Valentin, of Whisky Fun & Malt Maniac.


Fun with The Drammies
Serge Valentin

Best Marketing Campaign
This has to go to all distillers and bottlers who are NOT making the fakers’ lives easier. Labels that are not easy to take off and re-stick on another bottle, capsules/foils that you can’t just take off and then replace once you’ve refilled a bottle, engraving or serigraphy on the bottle and so on. Lagavulin springs to mind.

Distiller/Blender/Independent Bottler of the Year

Springbank

Because of their recent 1997. Great spirit in its naked truth.

Most Innovative New Product
Compass Box Canto Series

Experimentation that’s not only for the sake of experimentation or easy-easy range widening. Oh, and because of the heavy use of Clynelish.

Best New Product (whisky)
Glenfarclas Family Casks.

Indeed, despite the prices of the younger versions. They could do it and they did it. Ah, the 1960 and the 1965...

Best New Product (Non-whisky)
The Legend of Laphroaig
Fabulous book by Marcel van Gils and Hans Offringa. There should be such books about every distillery in Scotland.

Most under-rated-whisky
Glenugie (but Glenugie was closed in 1983). Otherwise, young Clynelishes.

Worst Marketing Campaign
Anything bling bling aimed at Russian oligarchs or Chinese IT wizards - and while the stock markets plunge.  By the way, ever saw Petrus or Cheval Blanc in fancy bottles? (and mahogany-leather-crystal-pewter-whatever?) Shared between The Macallan 55yo Lalique, Ardbeg’s Double Barrel and The Dalmore’s 60plus bottles.

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