We scoop everyone. Again.
On May 7th, here on The Scotch Blog, Sam Simmons announced that Edrington would stop selling JMR whisky in the UK markets.
From May 10th's edition of "The Herald":
Efforts to rejuvenate whisky are scotched
Meanwhile, JMR Easy Drinking Whisky Company, founded in 2003, has withdrawn its range of three blended malt whiskies - the Big Spicy One, The Smokey Peaty One and The Smooth Sweeter One - from the UK market after disappointing sales.
The company, backed by Edrington, had hoped to "demystify" the world of Scotch and make the sector more palatable to outsiders. Its three founders, brothers Jon and Mark Geary and master blender David "Robbo" Robertson, claimed they had "chucked out the Scotch whisky rule book" through their quirky and irreverent approach to marketing.
However, the company yesterday (TSB ed. - May 9th) confirmed it has thrown in the towel in the UK market. Founder director Mark Geary said it will instead be focusing on the US market.
Yeah, that's right. You heard it here first on May 7th:).



