The Scotch Blog

Time's Running Out. . .

. . .To get in your nominations for the 2007 Drammie Awards.

Get off your lazy ass, and get your nominations in.

I don't want to hear the whining about how the 1972 Glen Spleen should have won, when it wasn't even nominated. If you don't nominate it, it doesn't have a chance.

The 2007 Drammies: Categories & Call for Nominations

The emails are in and you've made your choices.

Rules for submitting nominations

1. You are allowed to offer multiple nominees for each category, but you must rate them from highest to lowest.
2. When submitting nominees, you must also supply a reason for the nomination. We reserve the right to reprint these nomination reasons.
3. PLEASE NOTE That we'll also be taking nominations in all of the categories for NON-SCOTCH whiskies. That's right, The Drammies are "World Whisky".
4. Please include your name and country where you live in the email. Anonymous submissions will be disregarded.
5. Work in the industry? You are invited to submit nominations as well. PLEASE don't just submit your company's products.
6. Submissions from PR firms will generally be ignored.
7. We'll extend the nomination period through January 1. Shortly after that the nominees for each category will be announced and the voting will begin.

The New Categories

I asked YOU to tell me if we should keep these categories and you were torn:

• Innovator of the Year
• Most over-rated Whisky
• Most under-rated Whisky

In the end Innovator of the year is tied closely to Most Innovative New Product - so, I decided to drop it.

Most over-rated Whisky ends up be a subjective hate-fest, and we all know who will be the perrenial candidates, BUT it's fun to point out the bad as well as the good, so we've decided to morph it to Worst marketing campaign.

Most Under-rated Whisky on the other hand is a real interesting category - So we decided to keep it.

Best Distillery Tour is out. Unfortunately many of you just haven't had a chance to visit that many distilleries, or not enough to offer up nominees. Instead, I'll continue reporting on the various distillery tours in my stories... And invite you to submit stories about your experiences at distilleries.

Also some people don't understand the concept of "These categories are staying". Best Packaging is a category that is staying. Marketing Counts. It always has and it always will. But it's been expanded to cover all marketing practices.

Without further ado, here are the categories:

The 2007 Drammies - Categories

Holy Crap!

Has it been a year since we did The 2006 Scotch Blog Drammies???

Last year in mid-November I announced the categories - and asked for your nominations.

The response was over-whelming and the industry loved having a series of awards that was chosen by the public.

I did not allow ANYONE from the industry to self-nominate. And of course, we'll continue that trend this year.

And the winners are...

The world has been waiting - the votes are in - it is time to announce the winners of the 2006 Drammies.

I'd like to thank all of the people who took the time to send in their nominations. I've included some of the more interesting comments included with the nominations (green, italics).

Without further ado...

FIRST...The Special Mentions

Announcing the Nominees

The world has been waiting - the nominations have closed - and it is time to announce the nominees for the 2006 Drammies. We had a fantastic response to the request for nominees.

We tried to be a little bit different with our categories, and frankly we were surprised by some of the nominees. Other nominees were not big surprises at all - especially in the "Innovation" categories.

And now that we have our nominees, the selection panel will be sequestered until they reach a decision. We'll KNOW they have reached a decision as they will release a puff of white smoke - then we'll announce the winners on December 22nd. Everyone will celebrate. Then we'll forget about all this until next year.

You may not agree with the nominees, but the people have spoken. Besides, that's why there are so many different awards - sooner or later one of your favorites will win one.

First a recap of the categories:

                                               

Best Packaging	Most Innovative New Product	Innovator of the Year
Bang for the Buck	Distillery of the Year	Best Distillery Tour
Most over-rated Whisky	Most under-rated Whisky	Best New Product

   

The 2006 Drammies

Everyone gives out awards this time of year - why not The Scotch Blog?

In what I hope becomes an annual tradition, I'm happy to announce:
The 2006 Drammie Awards

Go to www.thedrammies.com to review the nomination categories, then send in your nominations.

Winners will be announced before the end of the year here on The Scotch Blog as well as The Drammies site.